Launch teardowns, playbooks, and field notes.
Long-form posts from inside real 10-day startup launches — what worked, what broke, and the tactics we keep reusing.
Latest from the launch lab.
How Halo Beauty went from Notion doc to live business in 9 days
A teardown of our fastest launch — brand, site, CRM, and first campaign in under two weeks.
Why startups take 6 months when they could take 10 days
The freelancer-chain problem and how to architect around it. Pre-wiring beats stitching.
The 1-day brand kit: what to ship in 24 hours
Logo, palette, typography, guidelines. The minimum brand system that lets you launch without looking amateur.
Wiring HubSpot + WhatsApp + Email in one afternoon
The exact automation stack we deploy on every launch — with the schemas, triggers, and Loom walkthrough.
Your first Meta + Google ads in one week (no agency)
Campaign structure, creative formulas, and the targeting setup that survives the first 7 days.
15 starter posts in 90 minutes (template + system)
The content template stack we use to fill the first 30 days of social without hiring a content manager.
One launch teardown. Every Friday.
No spam. Just real numbers from real launches — what shipped, what broke, and the tactics that worked.
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