Mobile-first site structure

If your website traffic is anything like ours, 70% comes from mobile. If you’re designing desktop-first, you’re optimizing for the wrong audience.

Here’s the mobile-first hierarchy we use on every AuraMark build.

Hierarchy: top to bottom

1. Hero (above the fold on mobile)

• One headline (≤8 words)
• One subhead (≤20 words)
• One primary CTA button (full-width on mobile)
• Optional: secondary CTA
• NO carousel. NO video autoplay. NO sliders.

That’s it. Anything else pushes the CTA below the fold and you lose the visitor.

2. Social proof strip (immediately below hero)

Logo wall, “trusted by”, or a one-line testimonial. Builds credibility before they read more.

3. Three-pillar value prop

Three cards. One sentence each. “What you get.”

4. How it works (3-4 steps)

Numbered or icon-led. Vertical on mobile (NEVER horizontal carousel).

5. Detailed offer / pricing

The meat. Bullets, not paragraphs. Mobile readers scan, they don’t read.

6. Testimonials (3 max)

Avatar + quote + name + company. NO scrolling carousel that swallows the content.

7. FAQ (5 questions max)

Accordion (collapsed by default). Top objections answered.

8. Final CTA

Same as hero CTA. Last chance.

9. Footer

Reduced — logo, 3-4 links, copyright. Don’t bury links in 7-column desktop layouts that mobile users scroll past.

The 5 mobile rules

1. Single column. Always. Side-by-side breaks on small screens.
2. Tap targets 44px minimum. Smaller and people miss.
3. Font size 16px minimum for body. Below that iOS auto-zooms on focus.
4. One sticky CTA at the bottom. Always visible without scroll-jacking.
5. Test on a real cheap Android. If it works there, it works everywhere.

What to remove

Hero carousels (kill conversion). Long video backgrounds (slow to load). Hamburger menus that hide everything (people don’t dig). Walls of text (no one reads).